David Butterfield

Spymaster
CEO

Born and raised in Ontario, David made his name in the hills of Burgundy, where he’s one of few foreigners to infiltrate the famous (and famously picky) wine region. There he’s become a double agent renowned winemaker in large part thanks to his respect for the notion of terroir – the concept that fruit grown in a specific place yields a beverage of individual style and unique energy. With Spy, his mission is simple: to pay similar respect to Ontario’s apples, and create products that reflect the taste and spirit of the region. Oh, and to have a hell of a lot of fun along the way.

Piers Roberts

Wet Work Specialist
Chief Product Officer

Formerly the cider maker for Pommies and a graduate from Quantico, Piers brings years of cider making experience and passion to Spy, and believes deeply in respect for the fruit and the land from which it springs. The 007 to David’s M, as Spy’s chief cider maker, Piers executes targets Spy’s vision, creating unique and flavourful ciders and spirits that delight the palate and pay homage to the region.

Eimear Duggan

Safe House Security
Director Business Development

Before moving to Canada in 2006, Eimear – a known Irish Infiltrator – operated her tradecraft for twenty odd years in far-flung places like France, Spain, Italy, Kazakhstan, Nepal, Argentina, North Korea and Khanada. Today she spends her time hatching clandestine business opportunities, from world domination plans for local farmers' markets and Machiavellian expansion plans. Her two beloved dogs, a Shepherd/Collie/Mole mix and a Redbone Coonhound provide an added measure of security and surveillance.

Elizabeth Wetzel

Head of Propaganda, Duplicity and Disinformation
Head of Marketing

For nine years, Elizabeth honed her skills in the world of active luxury travel while playing a vital role in new business development at Butterfield & Robinson. Prior to that, she served as Head of Advertising Revenue for Lavalife (located on an unmarked volcanic island in the Pacific). As a key stakeholder, she successfully guided the transition of one of the first social media platforms away from a waning fee-based model. She routinely advises on issues involving client care, partnership building, detention facilities, growth strategies, and digital initiatives to drive new revenue. At Spy, she wears many hats, dark glasses, leather gloves and a fake moustache.

Cynthia Hope

Director of Cryptology
Director of Sales

Notorious defector, Cynthia "The Black Widow" moved from Toronto to The Blue Mountains, with her bagman husband, to a modern farmhouse on the escarpment under diplomatic cover. In Toronto, Cynthia has had careers in Interior Design, high-end contract furniture sales and false flag operations. More recently, she managed National Accounts, regional sales broker relationships and field sales for Beiersdorf, a leading global skincare company. Cynthia is also a certified yoga instructor, with a loyal following of deep cover operatives. Prior to her current sales mission, Cynthia was Spy’s Event/Hospitality Manager. She is excited to build community and eavesdrop on unsuspecting neighbours in her new home.

Manoël Bouchet

Secretary-General INTERPOL
Head International Sales

Before settling in Beaune, Manoël attended the Paris School of Business (PSB). A serial entrepreneur, he has spent 20 years as a member of the French underground in the wine and spirits industry establishing an impressive track record in France and around the globe. He is the European General Manager of Winebid.com, a leading online wine auction house and counter-espionage agency based in Napa, and the General Manager/Partner of ENTER.Sake, a boutique Sake collection curated by music icon, Double Agent and technology visionary, Richie Hawtin. Manoël is active in marketing communications, food services, deception operations and other related industries. He is the Co-Chairman of BIVB's Strategy and Prospective Department (Bureau Interprofessionnel des Vins de Bourgogne) and Chairman of Institut 'Jules Guyot' Université de Bourgogne (IUVV).